Elements of a Well Designed Sign

A well-designed sign is more effective marketing. We’ve all seen those signs that we aren’t even sure what they are advertising. When you invest in a custom designed sign, make sure that it will meet your needs with a few basic design tips. An effect sign means better marketing for your business.

1. Consider the Environment

What are you hoping to accomplish with this sign? Where is it going? The environment of your sign will likely change the design. For example, a billboard will have viewers passing by quickly, so it should have minimal information that is quick and easy to read. A sign in front of an office will draw a different crowd. It may just need the company name or may include minimal information like office hours or contact information.

2. Contrasting Colors

Using contrasting colors will help your message to pop. Contrasting colors are colors that are opposite each other on the color wheel; blue and orange, green and red, yellow and purple, etc. Because these colors are opposite each other, they make the each other seem more vibrant. Of course, you want your sign to pop, but using too bright of colors may be a little overwhelming. Choose your colors wisely and make sure they complement each other.

3. Keep it Simple

A busy sign can be very overwhelming. A simple trick to a good design that often gets overlooked—keep it simple. Most signage does not need a lot of information. Eliminate the clutter and it will help your message pop. When there is too much going on, your intentional message can get lost or diluted. It’s better to err on the side of too simple rather than too complicated. As Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.”

4. Knowing Typography

Utilized typography to your advantage. Play around with spacing, bold lettering, extended lettering, and so on. These properties can give visual priority to certain words and create an aesthetically pleasing sign that displays a strong message. Using varying weights in the font will help a message to pop, and it will make your sign look more attention-grabbing.
Spacing is also extremely important. Cramming your lettering can look busy, confusing, and tacky. But too much space can also look confusing. Placement of your type makes a big difference.

5. Using Blank Space  

In the same lines of keeping it simple and utilizing your spacing, use your blank space. You don’t need to cover every inch of your sign. Blank space is extremely important. Too much information packed on a sign usually falls flat. How often do you really stop to read the entirety of a sign? Place the most important information clearly and leave blank space. Negative space around your message will help draw in the eye. Usually, the signs that catch your eye are the ones that have the best use of negative space. Avoid word jamming and let the blank space make your message jump out.


4 Things That Window Lettering Can Do for Your Business

Using window lettering to represent your company to all those who pass by has great power and can be far reaching. Smart window lettering sets the tone for your building and business as it is many people’s first impression of your company. Make it a good impression with some well thought out and well designed visual aids to represent you. This lettering can draw in potential customers and put your name out there to all who walk or drive by your place.

1.Draw in Foot Traffic

A well design window graphic can bring people into your business. It’s like a business card for your windows. A sign can entice and inform passersby. You can draw in those passing your business with a good sign that makes it clear what your business does. Draw attention to your window with a sign that stands out. Use a unique logo instead of a generic word made with a common place font. Pedestrians will notice a colorful and well designed sign, and whether they hire you or not, getting your name out there is a success and can lead to other business opportunities.

2. Set Apart Your Building

Don’t let your business look like any other on the street, set it apart! Most buildings look alike, particularly office buildings. Compel people to come into your business, look up your business, ask about your business, and recognize your logo in general. Usually visual aids in your windows can allow you to catch the eye of pedestrians, display information like a menu or contact information, and advertise offers and sales. Personalize your building and your workspace. Let the outside world know that you are there and what you do!

3. Be Informative

Effective window lettering is informative window lettering. Attract new customers when you provide information they need in an easily accessible way, like with window lettering. You can display your business hours, your contact information, what your do, your logo, your slogan, and even a visual example. Be smart about the information you decide to display. Obvious your name is important, but with just a name, a potential customer may not get what they are looking for or be intrigued enough to seek out more information. Many people do not want to look for the information and will give up quickly if it is not easily attainable. Make it as easy as possible for them to get the information they need.

4. Increase Your Sales  

Window lettering is ongoing advertising and can be a potential new sales funnel. This display is often your first introduction to your business to many potential customers. Because window lettering can drive traffic into your business, promo your business, encourage people to look up your business, and just get your name out there in general, it has a great ability to increase your sales.  It is well worth investing in this advertising that will last as long as your building does.

  • Advanced Sign & Design
  • 511 West Highland Street
  • Boise, ID 83706
  • Phone: 208-345-8682
  • Fax: 208-345-0015
  • Toll-Free: 1-800-949-2343
Get In Touch