A well-designed sign is more effective marketing. We’ve all seen those signs that we aren’t even sure what they are advertising. When you invest in a custom designed sign, make sure that it will meet your needs with a few basic design tips. An effect sign means better marketing for your business.
1. Consider the Environment
What are you hoping to accomplish with this sign? Where is it going? The environment of your sign will likely change the design. For example, a billboard will have viewers passing by quickly, so it should have minimal information that is quick and easy to read. A sign in front of an office will draw a different crowd. It may just need the company name or may include minimal information like office hours or contact information.
2. Contrasting Colors
Using contrasting colors will help your message to pop. Contrasting colors are colors that are opposite each other on the color wheel; blue and orange, green and red, yellow and purple, etc. Because these colors are opposite each other, they make the each other seem more vibrant. Of course, you want your sign to pop, but using too bright of colors may be a little overwhelming. Choose your colors wisely and make sure they complement each other.
3. Keep it Simple
A busy sign can be very overwhelming. A simple trick to a good design that often gets overlooked—keep it simple. Most signage does not need a lot of information. Eliminate the clutter and it will help your message pop. When there is too much going on, your intentional message can get lost or diluted. It’s better to err on the side of too simple rather than too complicated. As Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.”
4. Knowing Typography
Utilized typography to your advantage. Play around with spacing, bold lettering, extended lettering, and so on. These properties can give visual priority to certain words and create an aesthetically pleasing sign that displays a strong message. Using varying weights in the font will help a message to pop, and it will make your sign look more attention-grabbing.
Spacing is also extremely important. Cramming your lettering can look busy, confusing, and tacky. But too much space can also look confusing. Placement of your type makes a big difference.
5. Using Blank Space
In the same lines of keeping it simple and utilizing your spacing, use your blank space. You don’t need to cover every inch of your sign. Blank space is extremely important. Too much information packed on a sign usually falls flat. How often do you really stop to read the entirety of a sign? Place the most important information clearly and leave blank space. Negative space around your message will help draw in the eye. Usually, the signs that catch your eye are the ones that have the best use of negative space. Avoid word jamming and let the blank space make your message jump out.