Are you starting your own business or are you looking update your current company? One of the most important things to consider when doing this is your signage and how it is used. It’ll likely be the first thing people see or learn about your business. First impressions! It’s really important to get it right so you stand out against your competition. A creative, good looking sign that catches the eyes of those walking by can help your business succeed.
1. Brand Awareness
A sign that contains the logo of your company will really help enforce the brand and bring brand awareness to the forefront of people’s minds. People are a lot more likely to frequent businesses and purchase goods from a company they’ve heard of. Because of this, investing in good, effective signs is worth it. It is important to get your name out there. By planting a seed in people’s minds, you are helping future sales and helping your business grow. With a custom sign, you can define your objective and create the message you want to be put out.
2. The Perfect Fit
When designing the space for your business, you likely have a good idea of where you’d like your sign to go. You want it to properly fit in the space, size- and style-wise. An image is everything in business and how your sign looks and feels in space plays a part in the customer experience. A custom sign will get you your desired look.
A good, attractive sign for your store or business is a great way to generate sales. Your sign should have an interesting and eye-catching design that will entice those passing by to come in or search you on the web to learn more. A custom sign is a less expensive investment than other marketing strategies but can be very effective. Meaning you can make a big impact without using your entire budget.
4. Interiors Signs
A representation of who you are inside your brick and mortar store/business is just as important as the one outside.
It’s all about making a positive impression, solidifying in everyone’s minds who you are. In addition to brand signage, you may want to consider other signs as well. If your store is large, display clear direction signs and office plaques to help them navigate your space. This creates a professional environment, give a good impression, and allows for a positive experience for your potential clients and customers.
Getting started and creating the perfect custom sign for your business may feel somewhat daunting.
The team at Advanced Sign and Design are experts and have years of experience in fabricating custom signs. Our seasoned designers will work with you to understand your vision and expectations and bring it to life.
Advanced Sign and Design builds and installs custom signs of all types: interior, exterior, storefront, window, car wraps, parking, menu boards, real estate, and more. We promise to give you a first-rate, professional service as we work with you to create the perfect sign for your brand. Contact us to request a quote today.
Vehicle wraps are a unique marketing option. A printed decal or graphic is designed and placed on your car to advertise your company. This is a relatively new marketing tactic. Wrapping your car will send an advertising message everywhere you drive, everywhere you park. There are a lot of misconceptions out there about vehicle wraps. Learn about this tool and how you can use it to best serve your company
Myth #1 – A Vehicle Wrap Will Damage Your Paint Job
This myth not only wrong but also a little backward. Not only will a wrap job not damage your paint but will actually protect your paint job. A vehicle wrap will protect the body of your car from exposure to the elements, UV rays, dirt, resins, and more. Before you have your vehicle wrapped, it should be inspected. There could be places where the car’s paint is already damaged or compromised. These places should be avoided in a wrap or repaired before a wrap.
Myth #2 – Vehicle Wraps It’s Not Safe to Put Wraps on Car Windows
Graphics are not unsafe to put on car windows. You can safely see-through window graphics as long as they are perforated. This means there are very small holes that allow a viewer to still see through the window. It may not be a good idea to place a decay on your windshield, just to be safe, but most other places on the vehicle are not a problem. If you want to wrap the rear or side of your vehicle, you can safely see through your windows with no problems. Clear visibility from within and great graphics on the outside are very achievable.
Myth #3 – Wraps are Expensive
Though this myth may depend on the company you go with—with Advanced Sign Design, wraps are affordable and definitely worth the investment. On a cost per impression basis, a vehicle wraps are well worth the investment. The exposure that comes from driving a car around with a wrap is really incalculable. It is an investment that pays off over time. Vehicle wraps tend to draw more attention than other advertisements that you see all the time—such as billboards.
Myth #4 – It’s Hard to Remove a Vehicle Wrap
A vehicle wrap can be easily removed with little effort. These decals are designed to be removable and not leave a trace behind. Clean removal with no residue is very achievable. With a small amount of heat applied, a wrap can cleanly be lifted leaving uncompromised paint.
Myth #5 – You Can’t Wrap a Leased Car
It is a common belief that you cannot wrap a car you don’t own—which can be tricky if you are leasing cars for your business. This is not true. Wrapping can be easily added and removed to any car without damaging it in any way. Though some car companies may have in their lease that you are unable to wrap your car, most will be fine with it. Just make sure that you understand the details of your car before investing in a wrap.
A well-designed sign is more effective marketing. We’ve all seen those signs that we aren’t even sure what they are advertising. When you invest in a custom designed sign, make sure that it will meet your needs with a few basic design tips. An effect sign means better marketing for your business.
1. Consider the Environment
What are you hoping to accomplish with this sign? Where is it going? The environment of your sign will likely change the design. For example, a billboard will have viewers passing by quickly, so it should have minimal information that is quick and easy to read. A sign in front of an office will draw a different crowd. It may just need the company name or may include minimal information like office hours or contact information.
2. Contrasting Colors
Using contrasting colors will help your message to pop. Contrasting colors are colors that are opposite each other on the color wheel; blue and orange, green and red, yellow and purple, etc. Because these colors are opposite each other, they make the each other seem more vibrant. Of course, you want your sign to pop, but using too bright of colors may be a little overwhelming. Choose your colors wisely and make sure they complement each other.
3. Keep it Simple
A busy sign can be very overwhelming. A simple trick to a good design that often gets overlooked—keep it simple. Most signage does not need a lot of information. Eliminate the clutter and it will help your message pop. When there is too much going on, your intentional message can get lost or diluted. It’s better to err on the side of too simple rather than too complicated. As Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.”
4. Knowing Typography
Utilized typography to your advantage. Play around with spacing, bold lettering, extended lettering, and so on. These properties can give visual priority to certain words and create an aesthetically pleasing sign that displays a strong message. Using varying weights in the font will help a message to pop, and it will make your sign look more attention-grabbing.
Spacing is also extremely important. Cramming your lettering can look busy, confusing, and tacky. But too much space can also look confusing. Placement of your type makes a big difference.
5. Using Blank Space
In the same lines of keeping it simple and utilizing your spacing, use your blank space. You don’t need to cover every inch of your sign. Blank space is extremely important. Too much information packed on a sign usually falls flat. How often do you really stop to read the entirety of a sign? Place the most important information clearly and leave blank space. Negative space around your message will help draw in the eye. Usually, the signs that catch your eye are the ones that have the best use of negative space. Avoid word jamming and let the blank space make your message jump out.
Using window lettering to represent your company to all those who pass by has great power and can be far reaching. Smart window lettering sets the tone for your building and business as it is many people’s first impression of your company. Make it a good impression with some well thought out and well designed visual aids to represent you. This lettering can draw in potential customers and put your name out there to all who walk or drive by your place.
1.Draw in Foot Traffic
A well design window graphic can bring people into your business. It’s like a business card for your windows. A sign can entice and inform passersby. You can draw in those passing your business with a good sign that makes it clear what your business does. Draw attention to your window with a sign that stands out. Use a unique logo instead of a generic word made with a common place font. Pedestrians will notice a colorful and well designed sign, and whether they hire you or not, getting your name out there is a success and can lead to other business opportunities.
2. Set Apart Your Building
Don’t let your business look like any other on the street, set it apart! Most buildings look alike, particularly office buildings. Compel people to come into your business, look up your business, ask about your business, and recognize your logo in general. Usually visual aids in your windows can allow you to catch the eye of pedestrians, display information like a menu or contact information, and advertise offers and sales. Personalize your building and your workspace. Let the outside world know that you are there and what you do!
3. Be Informative
Effective window lettering is informative window lettering. Attract new customers when you provide information they need in an easily accessible way, like with window lettering. You can display your business hours, your contact information, what your do, your logo, your slogan, and even a visual example. Be smart about the information you decide to display. Obvious your name is important, but with just a name, a potential customer may not get what they are looking for or be intrigued enough to seek out more information. Many people do not want to look for the information and will give up quickly if it is not easily attainable. Make it as easy as possible for them to get the information they need.
4. Increase Your Sales
Window lettering is ongoing advertising and can be a potential new sales funnel. This display is often your first introduction to your business to many potential customers. Because window lettering can drive traffic into your business, promo your business, encourage people to look up your business, and just get your name out there in general, it has a great ability to increase your sales. It is well worth investing in this advertising that will last as long as your building does.